Gary Vaynerchuk, aka @GaryVee, talks about wine, business, and social media with Dan Patterson, aka @DanPatterson, of ABC News Radio.
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Gary Vaynerchuk, aka @GaryVee, talks about wine, business, and social media with Dan Patterson, aka @DanPatterson, of ABC News Radio.
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Do you have a very small biz? Do you do your own marketing? Learn the most effective ways to market — that cost little or nothing — and you can do yourself. Real advice. Quality advice. From a 20-year pro.
Small Business Marketing, Low Cost Advertising Ideas
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You Will Not Find Anything Like This On The Internet! Easy Step-by-step 259 Page Illustrated Guide For Making Candy Bouquets For Crafts Or Profit. Earn 50% Commission Of Each $39 Sale.
Start Your Own Home Based Candy Bouquet Business.
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Change your belief system for excellent Business relationships are hard to build when you are in a position where you don’t know anyone yet. Changing your belief system for excellent business relationships are based on a lot more than just business competence. Business relationships are crucial to business success. Business relationships are a lot like a marriage, partnership or team sport. That is why your belief system has a lot to do with whether your business relationships are going to be successful or not.
Service
The best way of changing your belief system to maximize satisfaction and perceived value is to customize service mixes based on customer value perceptions, and the length, nature and quality of the relationship. Examine service policies that require a certain number of on-site visits per year. Those customers not active in the service relationship derive less value from on-site visits, and may rely less on personal service. Don’t expect to apply the same service mix to all your customers and get the same results. Tailor your belief system for services to your customers based on the length, quality and nature of the relationship. If you want your customers from your business happy and in it for the long haul, you need to make sure they value your service and are actively engaged with your service representative. Create profiles that include current service offerings, perceptions of prior experience, whether or not these customers are receptive to visits, and how well they respond to economic incentives.
Building
Building and keeping business relationships will help you succeed but damaging relationships or leaving poor and broken business relationships can hurt your business and your reputation. Building a well-tooled network of trusted professionals takes patience, change of your belief system and persistence. Just as with a romance, building a business relationship doesn’t happen overnight and both trust and credibility need to be earned. You’ll never know about the possibilities if you don’t start changing your belief system for building relationships that are meaningful and useful to all involved. It is a great first step to building solid relationships built on trust, respect and admiration since it makes the individuals feel special and respected. In terms of leverage, partnering intelligence and the partnership continuum are major fulcrum points for building competitive advantage in business and efficacy in public organizations.
Success
Success in business is directly related to success in relationships. Success in business starts with good relationships with those around you. Success in any field is about working with the people that are there. Successful business relationships are built on trust and a sincere interest in providing financial solutions based on your unique business needs. Successful business people network for a variety of reasons. Changing your belief system about how you feel towards business relationships should always be on a positive track.
Learning
Learning how to manage through the predictable stages of business relationships is another important tool for your business toolkit. Learning, remembering and properly pronouncing other peoples names is more than just good manners, it’s good business, smart sales and service. For example, many google groups are built around helping others with technology or learning to some degree or another. We believe that people are more likely to implement what they enjoyed learning. And perhaps more importantly, why don’t small business owners spend more time learning how to communicate with the people who make up their target market. Most business relationships are covered by a body of law that basically forces us to perform and opens up options where “trust” is abused. In conclusion, changing your belief system for business relationships are an important way to expand the range of products and services that you provide…
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Well it’s that special time of year again. For those of us fortunate enough to be in a happy relationship, Valentine’s Day is a day of honoring the spark that brought couples together.
My wife and I will probably go to ‘Dave and Busters’ at the Ontario Mills Mall. Not the most romantic place, but it was the site of our first date. Nearly 24 months later, we married.
How did we meet? A little website called ‘Eharmony’. How did we know enough to give each other chance before we even set eyes upon each other? It was our profiles.
As a small business owner I have my profile on various websites like Facebook, Twitter, Linked In, Plaxo, and Craig’s List. I meet potential clients at Starbucks or Coffee Bean.
How did we know enough to give each other a chance to do business? It was our profiles.
That’s right, the internet is the place to be when trying to find new relationships, be it in business or romance. It’s all in the profile
The issue with online profiles is the competition. Everyone is doing it! If you don’t have a profile somewhere, you are like that one dark house in a neighborhood block with no Christmas lights while the rest of your neighbors’ homes are as bright as the stars. There are literally thousands of social media websites out there to generate interest for your goods and services. Here are some tips that can help your profile stand out more so than the others.
Be the customer you want to attract
Before you begin to contemplate on a profile, ask yourself who are you looking to associate with? Are you looking for upper class movers and shakers; the start up business owners; or those poor artists, musicians, and actors with little or no money. Whoever the audience you are targeting, that information must be conveyed on your profile. In romance, it’s said that ‘opposites attract’. Just ask the divorce attorneys. In business, opposites do not attract, like minds do.
Your Profile Picture: Recent and Decent
If you are a white collar professional then upload a picture of you in business suit. If you are a white collar professional representing blue collar or lower income workers… upload a picture of you in business suit! Represent your profession before you represent your clientele. If you are a cook then wear a chef’s outfit. A police officer, wear a uniform.
Your smile should be welcoming, like you are ready to shake hands. Look right into the camera, stand straight, and display confidence. The field-of-view for most pics should be from shoulder length on up. Look good because you never know who’s looking at you. While it’s not necessary have professional quality photos (though I recommend it), the secret to good profile picture is good lighting. A dark picture subconsciously turns people off. Women, if you show more skin then necessary you may attract the wrong crowd.
Finally, do not post a picture from the past. All pics should be recent and decent. In romance, this is taboo and will cost you a second date, maybe even the second minute. In the business world, when you lie about your picture, how honest are you in business?
Your Bio or Professional Summary: The Three Paragraph Rule
Keep the bio short and to the point. In a business profile, write more about what you have to offer to a customer more than about yourself. I like the three paragraph rule. The first two paragraphs should highlight your career.
I have been in web design and internet marketing field since 1996. In that
time I have produced over 400 websites and over 90% of my clients are
on the first page of the Google search engine. Visit my website, www.crystaldi.com.
My company successfully employs 20 people. In 2002, we won an award for
outstanding achievement for a children’s website in www.gotfossils.com.
We specialize in all websites, ecommerce, database, and SEO.
Then finally, the last paragraph should list extracurricular involvement and your education, so as long as it involves business.
I am a self-taught web designer but do hold a BS Degree in Liberal Arts from
Arizona State University. I am an ambassador for my local Chamber of Commerce.
I also enjoy teaching students the art of web design.
Your Portfolio or Resume: It must pertain
For my work in web design, a smart customer will look at my portfolio. The more projects I list, the better I look. List all work activities performed over the years so as long as it ‘pertains’ to your current business. If you changed careers, list activities for your current career first. I was a microbiologist 14 years ago and have not worked in that field since… thankfully! My prospects may not find that information helpful so why waste their time reading and my time writing material that does not ‘pertain’.
List all professional groups you are involved with that ‘pertain’ to business or include business people. For example, Rotary, Chamber of Commerce, Knights of Columbus will look great on a profile. On my Linked In profile I listed my being freemason. Now the Masons are not a business group, but many of the nation’s top business leaders are masons.
List your honors and awards that ‘pertain’ to your business, even if it was achieved years ago. When writing your accomplishment, show pride in your work, but don’t brag or put down your competitors. No one likes arrogance, be it business or romance.
Post Recommendations and Testimonials.
Finally, what other customers say about you is the final icing on the cake to land a project.
Call your clients, have them email you a testimonial, and post it up. Post several testimonials but don’t overdo it. Make sure you list the person’s first name and their positions.
Of course in romance getting testimonials from former companions may lead to more former companions.
If you have any questions, email me at jimhague@hotmail.com or visit my website at www.crystaldi.com. Happy Valentine’s Day!
Here is my linkedin profile: www.linkedin.com/in/jimhague
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Here is a scary scenario: Your company uses an automated payroll system linked directly to your bank account. Twice a month, your trusted bookkeeper logs on to the system, enters the appropriate amount of hours for each employee, and then directs your bank to issue paychecks or directly deposit funds into everyone’s account. It’s fast, efficient, and spares you the aggravation of dealing with it yourself. Unfortunately, your trusted bookkeeper has added a few “ghost employees” to your payroll and diverted the funds into her own account every pay period. Over the past year, she’s managed to steal thousands of dollars from your company with just a few strokes of her keyboard.
Does this scenario sound far-fetched? Couldn’t happen to me, you say? Maybe you think she couldn’t pull it off because she’d need real employee tax information for withholding purposes. Well, she’s thought about that too. First of all, she can issue duplicate checks to real employees and simply change the account information for direct deposit. Secondly, she could easily keep a terminated employee on the books, again changing the account number. If she has enough employees to choose from, she can overpay each in small amounts, making it hard to notice the discrepancy. As long as she has little to no oversight, it’s fairly easy to pull this scheme off. In fact, it is a common form of embezzlement.
So how do you prevent this type of fraud? The same way most business fraud is prevented:
1. Screen your employees before hiring them. In many instances, a thorough background check will reveal this type of behavior before it’s too late.
2. Institute a system of checks and balances. No one employee should be in a position of trust so complete that they have no oversight. A regular reconciliation of payroll records and bank statements should easily detect the scheme described above.
3. Conduct surprise audits. Bring in outside help to occasionally review the books. Sometimes just the existence of such a practice can deter fraud.
4. Carefully review all W-2 and 1099 information. Payroll schemes are most often detected when overpayments are discovered at tax time.
Payroll fraud is one of the most common forms of embezzlement. Carefully review your company’s records to ensure that ghost employees are not scaring away your profits.
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Frank Islam
Founder
QSS Group
In the 06/14/2007 edition of ExecutiveBiz we had a chance to catch up with Frank Islam, Founder of QSS Group.
Earlier this year, Perot Systems acquired QSS Group for $250 million in an all cash transaction. The company had revenues of approximately $260 million, and was founded by Frank Islam. We catch up with Islam on why he sold his company, his future plans, and what were the key to the company’s success.
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ExecutiveBiz: What led you to found QSS Group?
Frank Islam: Through my experiences at CSC and Raytheon, I had developed a pretty good understanding of both the delivery and marketing challenges of an IT and Engineering services company, so I felt I was prepared to run a company. I also was excited about the challenge of building a company from the ground up—-and although it was a big risk from both a career and financial perspective I was confident I had the energy and focus to build a company and make it successful.
ExecutiveBiz: What were the main areas of focus for QSS Group?
Frank Islam: QSS Group was a 100% Federal government contractor providing both Engineering and IT services. QSS serves both the civilian and defense agencies of the government.
ExecutiveBiz: Earlier this year, you sold the company to Perot Systems Government Services. Why did you choose this time to sell the company?
Frank Islam: There were many factors that went into the decision to sell the company at this time. We had successfully diversified the customer base so that we were not reliant upon any one significant contract or agency. Although we had originally had a number of set-aside contracts, we had also reached the point were most of those contracts had completed and were no longer part of our business base. These two factors helped to make us an attractive acquisition target, as well as our size, which was big enough to have a significant impact on any company that might acquire us, without being so big as to pose an integration challenge.
Additionally, we were at a time where market valuations were at a strong level, which meant that we would get a good value for the company. When we were approached by Perot Systems Government Services, we believed that company would be a good fit and that this would therefore provide a great opportunity for the employee population to continue to grow with the business. And finally, I was personally ready for a new challenge in my life. Although none of these factors made it critical that we sell at this time, and I was personally ready to continue to run the business for many more years if a sale had not worked out, things did come together well and we sold.
ExecutiveBiz: QSS Group experience rapid growth in a short time. What were the 3 keys areas to your company success?
Frank Islam: Although there are many factors that go into success, some key things that contributed to our success were:
The ability to deliver what the customer wanted. QSS had a great reputation for customer satisfaction, which is critical for retaining your current work and getting new work. We had a lot of great people who did a great job of keeping the customer happy. Satisfied customers provide great references and demonstrate to a potential customer that you can do what you say you can do.
Focused and efficient leadership. QSS had a very flat organizational structure and not a lot of bureaucracy, therefore we could be very responsive to any situation because we had a simple decision making process—it was easy to get to the ‘top” decision maker—me—because I was always around, engaged in the business and available. This level of efficiency also allowed us to operate at a reasonable cost, which allowed us to be able to offer our services on a very cost competitive basis.
A strong new business orientation. New business is obviously the life blood of growth, and everyone at QSS was involved in contributing to the new business process in some way or form. We always worked very hard on understanding a potential customer’s requirements and making sure our proposal addressed exactly what they wanted.
ExecutiveBiz: What is your view of the upcoming rule change by SBA on recertification?
Frank Islam: It is clearly impossible to tell exactly what the impact will be until we see how each of the agencies actually implement it. It will definitely impact the M&A market in the short-term, but I suspect the market will quickly adjust. Although I believe this action was a well-intentioned effort to correct a perceived problem, in the end I am not sure it will be in the best interest of the government customer to limit the flexibility of small businesses to seek additional investors or affect an ownership change. These are natural events in the evolution of a business.
ExecutiveBiz: The M&A activity in the government space have been very active. Do you expect that to continue?
Frank Islam: Generally, I do believe it will remain active, primarily because I think the government market is an attractive one that will remain so regardless of changes in the administration. With the government’s focus on “best value” and its continually changing requirements, contractors will look to combine to gain leverage or expertise so as to be in the best position to fulfill the government’s requirements. There are many good, solid companies out there that serve this market, and most want to grow and diversify their business base so most will likely consider some sort of M&A activity (either as an acquireror or acquiree).
ExecutiveBiz: What about the sale to Perot did you learn or surprised you?
Frank Islam: I spent a lot of time both generally considering a sale and getting to know the Perot Systems (as well as their management team) before I made any sort of commitment. As I stated previously, I believed the two companies would fit well together and that this made sense for both of us. As a consequence, nothing really arose during the process that surprised me or that I wasn’t prepared for in some fashion.
ExecutiveBiz: What advice would you give a CEO of a government contracting company looking to sell his or her company in today’s market?
Frank Islam: In general, be realistic and patient. It is important to understand your company’s strengths and weaknesses and consider what that means with regard to valuation. It is also important to consider what “things” are important to you in any sort of deal—whether it relates to key terms of the agreement or the potential opportunities for your employees or even your continued personal involvement. These are examples of things that will impact a transaction and which are likely to be a bit different for each individual seller. If you have considered these in advance, you can deal with them in any initial discussions and avoid spending a lot of time pursuing a deal that you ultimately might not be happy with or might not work. There are a lot of great companies out there that are likely going to be interested in your company, but you need to be patient, not rush the process (or be rushed) and maintain your focus on running your business.
ExecutiveBiz: What does the future hold for you?
Frank Islam: As I stated earlier, I am interested in some new challenges. I have established an investment company and plan to seek some small, start-up opportunities that can benefit from both some investment dollars and some management guidance and advice. At the moment I am pursuing some opportunities in the health care field, and I have already invested in a small clinic that provides CT body scans, both from a diagnostic perspective and a general wellness perspective. I believe that there is a growing demand for non-evasive screening of targeted organs or areas (or the full body) to detect any problems on a preventative basis. I am very optimistic about this venture’s potential to grow in this area and to expand into new areas.
ExecutiveBiz: What is something most people don’t know about you?
Frank Islam: I have a keen interest in politics. I very much enjoy world history and spend a lot of my free time reading about it. It provides a great perspective to the problems we face today.
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