Product Description
‘42 Rules of Social Media for Small Business’ is the modern survival guide to effective social media communications and the answer to the question, “what do I do with social media?” Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, ‘42 Rules of Social Media for Small Business’ addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals w… More >>
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If you’re a small business looking to implement a social media strategy, consider Jennifer Jacobson’s `42 Rules of Social Media for Small Business’ as your bible.
This comprehensive book addresses the questions and concerns most often posed by businesses that are seeking to understand this new form of conversation.
Using time-tested marketing concepts, concise explanations and practical examples, `42 Rules’ focuses on the components and best practices for a successful social media strategy.
In the fast-changing world of online communication, `42 Rules’ is sure to stand the test of time. I will be recommending this book as a `must-read’ to my small business clients.
Rating: 5 / 5
42 Rules of Social Media for Small Business is a fun-to-read guide that helps small business entrepreneurs at all levels learn the ins and outs of using social media to grow their business and connect with customers. This book focuses on helping small business owners communicate their brand, their benefits, and their message to their audience through platforms like Twitter, FaceBook, eBay and MySpace. It’s filled with stories from small businesses around the country and experts out of eBay, BlogHer, Mashable, and Twitter.
Rating: 5 / 5